World Branding Awards 2020-2021: Brand of the Year winner

Once again, Yakult received a Brand of the Year award as one of the world’s outstanding brands, for the fifth consecutive year.

The WBA are the principal awards of WBF which is a global non-profit organization. Commencing in 2014, these are international awards presented to global and national brands in recognition of their work and achievements in branding. WBA has three tiers of awards: a Global Award for international brands, a Regional Award presented to brands with a strong presence across several countries in a particular geographic region, and a National Award presented to top brands in participating countries.

Awards nominees are judged on a combination of three distinct metrics: brand valuation, consumer market research, and public online voting. This year, awards were made to 512 brands across 66 countries.

*WBF: a global non-profit organisation that works to enhance branding standards for the benefit of the branding industry and consumers.

**The photos were taken from the award ceremony in 2019 as there is no award ceremony held in 2020 due to COVID-19.

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