World Branding Awards 2022-2023: Brand of the Year winner

Once again, Yakult received a Brand of the Year award as one of the world’s outstanding brands for the 6th consecutive year.

The WBA are the principal awards of WBF** which is a global non-profit organization. Commencing in 2014, these are international awards presented to global and national brands in recognition of their work and achievements in branding. WBA has three tiers of awards: a Global Award for international brands, a Regional Award presented to brands with a strong presence across several countries in a particular geographic region, and a National Award presented to top brands in participating countries.

Awards nominees are judged on a combination of three distinct metrics: brand valuation, consumer market research, and public online voting. This year on 3rd November 2022, 100 guests, including representative from Yakult, representing the best of the best gathered at Kensington Palace to be named “Brand of the Year” as the World Branding Awards returns to holding live events.

The highlights of the award presentation can be found here.

*The World Branding Awards Brand of the Year device is a registered trademark of World Branding Forum CIC

**WBF: a global non-profit organisation that works to enhance branding standards for the benefit of the branding industry and consumers.

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