World Branding Awards 2024-2025: Brand of the Year winner
Yakult has been recognized at the 2024-2025 World Branding Awards as one of the world’s top brands.
The World Branding Awards (WBA) are the flagship awards of the World Branding Forum (WBF), a global non-profit organization. Established in 2014, these awards honor both global and national brands for their branding efforts and accomplishments. The WBA recognizes brands in three categories: a Global Award for international brands, a Regional Award for brands with a strong presence across several countries in a specific geographic area, and a National Award for leading brands in individual countries.
Nominees are evaluated based on three key criteria: brand valuation, consumer market research, and public online voting. This year, over 150,000 consumers participated in the voting process, selecting the Brand of the Year winners. A total of 927 brands from 66 countries were nominated across various categories, with only 100 brands emerging as winners.
For more details on the award presentation, visit the link here.
*The World Branding Awards Brand of the Year logo is a registered trademark of the World Branding Forum CIC.
**WBF is a global non-profit organization focused on improving branding standards for the benefit of both the branding industry and consumers.
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